Why Did My Home Not Sell?

Why Did My Home Not Sell?

If your listing has expired and your home did not sell, thoughts of frustration, doubt, and disappointment are probably running through your mind. Understandably, you are probably wondering what could I have done differently and what went wrong since it went on the market. Here are three questions to think about as you figure out what your next game plan is going to be to accomplish your real estate goals.
‘Unlock the Secrets: Why Your Home Didn’t Sell & How to Fix It.’ Discover essential tips for selling your home successfully

Was The Limited Access to Your Home The Reason Your Home Did Not Sell?

One of the biggest mistakes that many sellers make is restricting the days and times when potential buyers can request a showing. Being flexible with your schedule is essential, even though it might be stressful to drop everything and leave when buyers want to see it. Especially if you have kids and pets and you want the house to be organized and clean for your showing.  However, minimal access means minimal exposure to buyers. The application most real estate professionals use to schedule showings known as ShowingTime advises:

“. . . do your best to be as flexible as possible when granting access to your house for showings.”

Sometimes, the most determined buyers might be from out of town and only have a specific time frame for home shopping. Since they are traveling to see your home and likely many others in the same trip, they may not be able to change their scheduling easily. If you only offer limited days and times for showings, your home is likely being skipped by a tremendous number of potential buyers. If possible, try to make your house available as much as you can to accommodate them. It is fairly simple – if no one is able to look at it in person or through a virtual showing, how will it sell?

Was Your Home Not Standing Out Why Your Home Did Not Sell?

When you are in the midst of the house selling process, the old saying is true, “you never get a second chance to make a first impression.” Curb appeal matters, and putting in some sweat equity to make the exterior of your home look nice is just as important as how you stage it inside. Pressure washing, weeding flower beds, installing mulch, and adding some flowers can make a big impact. As an article from Better Homes and Gardens says:

“If your home's curb appeal makes a great first impression, everyone (including potential homebuyers) will want to see what's inside.” 

The goal is to not only get them to pull up to your home, but also be excited to go inside. By removing some personal items and taking some time to declutter inside, you give buyers more freedom to picture themselves living in the home. Plus, a fresh coat of paint or in-depth floor cleaning can work wonders in sprucing up the home for potential buyers.  

Why Collaborating with Your Realtor on Home Pricing Matters: Avoiding Wishful Pricing

Determining the right price is very important. While it might be tempting to set the price higher to maximize your profit, overpricing can actually turn off potential buyers and slow down the selling process. According to NerdWallet:

“Your house's market debut is your first chance to attract a buyer, and it is important to get the pricing right.”

If your home is priced higher than other comparable homes, it may discourage buyers, resulting in increased time on the housing market. Pay attention to the feedback potential buyers are giving your listing agent during open houses and showings. If folks are saying the same thing multiple times, it might be a good idea to think about price reductions and consider lowering the price.

For all these insights and more, rely on a trusted real estate professional. A great real estate agent will offer expert advice on relisting your home with effective strategies to get it sold.  They may also utilize marketing and social media tools that may not have been done previously.

The Bottom Line To Getting Your Home Sold

It is natural to feel disappointed and frustrated when your listing has expired, and your home did not sell. Connecting with a reliable and knowledgeable real estate agent to determine what happened, and what changes you should make should be the next step to getting your home back on the real estate market and sold. Make sure you’re working with an agent who wants to get your home SOLD rather than an agent who’s scared to be honest with you about pricing because they just want to list a home. Listing a home and selling a home are two very different things. 

Contact S.H. June Real Estate, your trusted experts in everything real estate, to explore your dream property and to get your home sold.

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